Our Team

The Foundation of Success

Meet Agnes Koh, the visionary force and President of Etiquette Alliance International and founder of Etiquette & Image International; celebrated with not just one but two Expat Living Readers’ Choice Gold Awards and the coveted Promising SME 500 Awards in Singapore. Her journey isn’t just about accolades; it’s about impact, transforming adult learning with flair and precision.

A Legacy of Leadership

At the helm of The Etiquette Alliance International, Agnes is recognized and revered. Holding the title of “Most-loved Beauty Professional,” her repertoire spans being an Etiquette Master Trainer to an inspirational Coach, engaging Instructor, prolific Author, and beyond.  Agnes has a hat for every role, each worn with unparalleled grace and expertise.

Decades of Dedication

Drawing from an expansive 30-year career, Agnes’s credentials are as diverse as they are impressive. She’s not only a certified master in Protocol, Image, and Etiquette but also boasts expertise in ICAgile Team Facilitation, Marketing, Coaching, and even Scrum Mastery. Let’s not forget her passion for Health, Wellness, Lifestyle, and Fitness, proving her mettle in every arena she enters.

Academic Achievements and Professional Prowess

With a foundation laid at the University of Portsmouth, UK, earning a Bachelor of Arts (Hons) in Business and Marketing, Agnes catapulted into senior management roles across deluxe hotels. Her expertise? A broad spectrum from food & beverage to MICE, tourism, and travel, showcasing her versatility and depth of knowledge.

A Strategic Partnership for a Stronger Singapore

Agnes’s strategic genius shone brightly with SportSG | GetActive! Singapore, leading wellness, fitness, and lifestyle initiatives that skyrocketed to over 10 million views. Her efforts during the Covid-19 pandemic showcased her commitment to not just survive but thrive amidst adversity.

Agile and Scrum Mastery

Agnes is a trailblazer in Agile and Scrum methodologies, emphasizing collaboration, transparency, and continuous improvement. Her adaptability has led to transformative results in digital branding and a reshaping of perceptions on health and image in Singapore. Her approach is iterative, incremental, and always customer-focused.

Training Beyond Boundaries

Agnes’s training repertoire is exhaustive and all-encompassing. From leading more than 20 fitness programs to mastering over 10 of soft skills training, her ability to blend essential skills ensures the best outcomes. Her commitment to growth and development extends internationally, with retreats organized across Asia, epitomizing her role as a wellness and lifestyle maven.

Recognition and Accolades

Agnes’s shelf is overflowing with awards and recognitions, from Gold Awards for Adult Learning to titles like “Most-Loved Beauty Professionals” and “Successful Entrepreneur.” These accolades are proof of her unwavering dedication and impact on the industry.

An Arsenal of Expertise

Agnes’s skill set is as broad as it is deep, covering everything from Etiquette, Protocol & Diplomacy to Networking & Mingling, and Lifestyle, Health, Fitness & Wellness. Her ability to transform behavior, mindset, and professional image is unparalleled, making her an example of excellence in her field.

A Library of Knowledge

Agnes has poured her vast knowledge into five must-read books:

• ‘Presence, Proficient, Professional’
• ‘Seasonal Colours to Slimmer, Gorgeous and Attractive You’
• ‘Gentlemen’s Guide to Personal Brand’
• ‘The Art of Hosting, Entertaining & Dining Protocol in a Cosmopolitan City-State with Diverse Metropolis’
• ‘Children’s Manners Activity Book’

Clientele and Accomplishments

Agnes’s client list reads like a who’s who of the corporate world, from Standard Chartered Bank to Hewlett Packard Singapore and beyond. Her ability to connect the world with etiquette and nurture the next generation of leaders underlines her role as a global influencer.

Media Contributions and National Recognition

From captivating appearances on Singapore’s MediaCorp Channel 8 to insightful discussions on Radio 938 Live, Power 98, and 88.3 Jia, Agnes has made significant contributions to national media. Her YouTube channel stands as a digital testament to her expertise, work, and life, educating and inspiring a global audience.

A Journey of Holistic Excellence

Agnes embodies a holistic approach to life, blending her passion for beauty with a deep-seated belief in positivity, love, and well-being. Her life philosophy is simple yet profound: Follow your passion, enrich lives, and never stop learning.

Agnes Koh is often seen as a professional powerhouse and a lifestyle revolutionary, etching her mark on the world with every workshop, book, and retreat she leads. Her story is one of inspiration, dedication, and transformation, appealing to millennials and beyond with a message of empowerment, resilience, and holistic success.

Certifications Galore

Her expertise is backed by an impressive array of certifications, making her a formidable force in her field. From being an International Protocol Manager and Image Consultant to mastering Business Etiquette & Protocol, Advanced Colour Analysis, and more, Agnes is certified excellence. Each certification, from the Protocol School of Washington to the International Image Institute in Canada and beyond, adds to her unparalleled skill set.

Transformative Workshops and Training

Agnes’s commitment shines through in the hundreds of workshops she’s facilitated, where her engaging, energetic approach has motivated countless trainees. Her workshops are transformative experiences that foster deep, lasting relationships with a diverse range of clients. Her train-the-trainer etiquette proficiency and international style & image coach certifications are just the tip of the iceberg. Agnes covers everything from Corporate Impression Management to Social & Dining Etiquette, Youth Image & Deportment, and beyond.

A Global Impact

Her influence stretches far beyond Singapore, having organized retreats in Indonesia, Thailand, Vietnam, Cambodia, Malaysia, and China. These retreats are immersive experiences where participants engage in a holistic lifestyle transformation, covering health, fitness, image, beauty, and more. Agnes’s vision of a positive, healthy, multicultural, holistic, and abundant life is not just a dream but a reality she creates for those around her.

A Living Inspiration

Through her achievements, Agnes Koh embodies what it means to live a life dedicated to excellence, growth, and the empowerment of others. Her approachable yet authoritative style makes her a relatable icon for millennials seeking direction in etiquette, lifestyle, wellness, and professional development. Agnes is a mentor and a live movement, inspiring individuals to embrace their best selves and make a meaningful impact on the world.

As Agnes keeps leading, inspiring, and changing the lives she connects with, her legacy shines bright with success, commitment, and a deep love for making the world better, more polite, and beautiful.

Aaron Chan is the co-founder and Vice President of The Etiquette Alliance International, Asia Pacific.  He holds an International Certificate in Refining Executive Image with Advance Colour Analysis, Canada.  He has a certificate in Image & Business Etiquette (IBET), and a certified make-up artist graduated from The School of Makeup.  He has attended numerous makeup shows and had learned from the world-renowned makeup artist, Daniel Martin at NYC Makeup Show.

Aaron is very experience in event management, operations, and has an innate ability to handle multiple projects simultaneously within tight deadlines. He has excellent relationship with the trainers, clients, and stakeholders.  Aaron is very detail-oriented.  He wants to ensure that all of our events proceed smoothly, efficiently, and at the highest standards.  His patience and excellent temperament are his attributes.  He is light-hearted and fun.  He makes a stressful event less intimidating and level up his ethics as a collaborative partner.  Aaron understands that anticipation with intelligent behaviour is about prediction, acting on internal preparatory mechanism, as well as executing task, and expectation with initiatives.  This can only be learned from many years of on-site and operational experiences.  He is capable of overcoming difficulties, without quitting, and focus on reaching our mission in a shorter timeline.

Aaron has more than 20 years of F&B experiences.  His culinary knowledge, food safety, and nutrition are excellent contribution to our dining etiquette events. Being tenacious, mature, and patience, Aaron is the yearly recipient of meritorious awards in his career.  He believes that hard work will pay off, and continues to be the best version of himself.

As a co-founder, he has been on the entrepreneur journey since opening, and understands that change is inevitable.  He keeps the goal constant, without blaming or quitting when things are not happening quickly.  He trust that everything will come out victoriously if he continues to sustain a positive and determined mindset.

Aaron maintains a healthy lifestyle by working out twice weekly in the gym.  He wants to keep his stress under the radar, stays active, so he can connect a positive mental and emotional vibes with people.

He hopes to bring The Etiquette Alliance International accessible to the world, and continue to make progress, stays on the professional track, and achieves success in God’s hand.